
Hospitality isn’t magic.
It’s preparation, timing, and decisions made before anyone’s watching.
Great service doesn’t happen by accident. Every night behind the bar is shaped long before the first drink — by pacing, balance, structure, and control of the room.
Most people notice the cocktail. I focus on what makes the experience feel right. That thinking runs through all of my work — private events, consulting, experiences, and writing.

I’ve spent over two decades behind real bars. New York. The U.S. Virgin Islands. High volume. High expectations.
That’s where I learned what holds up under pressure — and what breaks when things get busy.
My background in communication and design sharpened that instinct:
This work is built on repetition, discipline, and real nights behind the bar.
A guided cocktail masterclass experience. Guests are led through flavor, balance, technique, and intention while I work behind the bar. Each experience results in a signature cocktail designed around the guest’s palate.
It’s structured, entertaining, and personal — focused on insight and enjoyment.
Visit PourChoices.bizI manage the flow of the night — pacing, energy, and timing — so the experience feels natural and effortless. Menus and service are built for the room, not a template.
InquireI help bars and brands simplify what’s overcomplicated. Menus, workflows, and systems built for real service — not theory.
View ServicesThis isn’t a recipe book. It’s a look at the thinking behind great service — the discipline, systems, and decisions that separate chaos from control.
If you’re looking for a fun, creative experience — or someone to help build and transform your business — that’s what I do.